10 great benefits to promote the most innovative products selected
Apart from the link that ISPO TEXTRENDS establishes between mills, brands and journalists, there are several other benefits that ISPO provides to highlight the most innovative products and to extend the 3 days at ISPO SHANGHAI 2016 to a full-year promotion.
BENEFIT 1 - Textile Trends
These trends, defined by expert Louisa Smith, confirm the innovation and trend character of ISPO TEXTRENDS, but also simplify the application process for participating companies. In addition, these trends attract sports business professionals, who utilize their visit to ISPO SHANGHAI 2016 to gain the latest insights on the future of the textile industry.
BENEFIT 2 - Label
The selected products will receive the ISPO TEXTRENDS label, which can be used for the original manufacturer’s communication activities. It will not just attract attention during ISPO SHANGHAI but also on a global level throughout the year.
BENEFIT 3 - Photo Shoot
All selected products will be part of a top-quality photo shoot to produce premium images for all further communication e.g. the Trend App. The participants will receive the high-res images including full rights of use for their own communication activities.
BENEFIT 4 - Trend App
The ultimate digital working tool for designers and product managers. This strong search engine makes it easy for designers and product managers to find and select materials, to communicate with the mills, to compare materials, to share them etc. Available exclusively for iPad (iOS 7.0 or later).
BENEFIT 5 - ISPO.COM
ispo.com, the new information hub for the sports business will feature the new presentation platform and the trends in order to draw the primary target group to ISPO TEXTRENDS at ISPO SHANGHAI and to download the Trend App with all the products and company information.
Benefit 6- ISPO Newsletter
ISPO TEXTRENDS will be featured in the regular newsletter using a well-coordinated schedule. The main goal is to generate interest in this highly interesting presentation platform amongst designers, product managers and journalists.
Benefit 7 - Stickers
ISPO SHANGHAI will provide “BEST PRODUCTS“, “TOP 10” and “SELECTION” stickers the day before the show, which can be used to mark the appropriate material samples in the booth of each participant.
Benefit 8 — ISPO TEXTRENDS Forum at ISPO SHANGHAI - 6th to the 8th of July 2016
ISPO SHANGHAI showcases the chosen products at a specially designed exhibition booth, allowing trade show visitors to touch and feel the displays. It will be THE main attraction for your target group.
BENEFIT 9- PR
ISPO SHANGHAI sends out several press releases throughout the year to draw the attention of journalists, designers and product managers to this topic, area, trendbook and Trend App.
Benefit 10 - Manual
The manual provides recommendations and advice on how to use e.g. the provided label in order to get the most for your company out of this presentation platform.
The textile trends can be downloaded here:
Please feel free to download them to prepare your application.